Open to Roles Available for Projects

Product Designer Systems Builder AI Practitioner Team Leader

A multi-disciplinary Product Designer with over 8 years of experience creating intuitive digital experiences. Also, specialize in user-centered design for apps, web platforms, and design systems.

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Systems Over ScreensResearch Before PixelsOutcomes Over OpinionsAI Where It HelpsCraft That Scales

The Story

Complex problems. Scalable systems.

I turn complex product challenges into scalable, high-performing design systems. Over eight years that has meant 5+ enterprise design systems, up to 35% less design-to-dev friction, and products serving millions across travel, logistics and health tech.

Today I lead Design & AI at UpLayer, holding AI to one simple standard, it belongs where it makes the product better. Because great design is invisible, it makes life easier for users and more profitable for the business.

  • 01

    Research before pixels

    The best design decisions happen long before the first screen. I talk to the people who'll use the product, then design what they told me.

  • 02

    Systems, not screens

    A component used once is decoration. A design system compounds, fifty screens stay consistent and the fifty-first ships itself.

  • 03

    Outcomes are the deliverable

    A beautiful flow that doesn't move a metric is art, not product. I design against booking rates, completion rates and retention.

  • 04

    Prototype the argument

    Debates end when people can click it. I build the prototype that turns opinions into decisions and alignment into momentum.

Selected Works

The work that moved markets.

04 / Products

That's the featured four. The full archive goes deeper, with more products and the thinking behind them.

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By The Numbers

Eight years, measured.

8+
Mobile Apps
15+
Web Platforms
5+
Design Systems
2M+
Users Served
Air QIBeatnikBergerContinental Expedited ServicesCurogramG&R Ad NetworkJobikeKAP GamesLineiconsLunakinPlayground LabsPortonicsRinkelShareTripSick.orgTruck LagbeWorkd

Services

Ideas in.

Products out.

Six ways to plug me in from a one-week audit to end-to-end product design. Easy to use, functional, customised.

One of these on your roadmap? Bring the hard problem, I'll bring the process.

Book a 30-min call [email protected]
  • 01

    UX Design

    Research, personas and journey maps, prototyped and usability-tested until the hard path feels obvious.

  • 02

    UI Design

    Brand-aligned interfaces with real hierarchy typography, color and iconography that guide instead of decorate.

  • 03

    Mobile App Design

    Native and cross-platform apps for iOS and Android thumb-friendly navigation, accessibility and speed, tested with real users before launch.

  • 04

    Web Design

    Web applications and marketing sites that load fast, adapt to every screen, and turn visits into sign-ups.

  • 05

    Product Strategy & Consultation

    Where projects should start when the problem isn't shaped yet goals, market and competitors mapped before a single pixel, ending in a roadmap you can act on.

  • 06

    Design Systems

    Tokens, reusable components and documentation that keep every screen consistent as you scale and a handoff developers don't fight.

Voices

What they say.

AM

Let's Build Together!

Have something the world says can't be done?

Skip the inbox! Grab half an hour and bring the hard problem.

Book a 30-min call See all works