Android & iOS
The Story
Complex problems. Scalable systems.
I turn complex product challenges into scalable, high-performing design systems. Over eight years that has meant 5+ enterprise design systems, up to 35% less design-to-dev friction, and products serving millions across travel, logistics and health tech.
Today I lead Design & AI at UpLayer, holding AI to one simple standard: it belongs where it makes the product better. Because great design is invisible — it makes life easier for users and more profitable for the business.
-
01
Research before pixels
The best design decisions happen long before the first screen. I talk to the people who'll use the product — then design what they told me.
-
02
Systems, not screens
A component used once is decoration. A design system compounds — fifty screens stay consistent and the fifty-first ships itself.
-
03
Outcomes are the deliverable
A beautiful flow that doesn't move a metric is art, not product. I design against booking rates, completion rates and retention.
-
04
Prototype the argument
Debates end when people can click it. I build the prototype that turns opinions into decisions and alignment into momentum.
